The color is one of the various preferences when choosing a thing, and is often used for marketing tactics as “Fashion Color". The selector's preferences influenced at clothes in particular, and a lot of studies and reports are admitted.
This research considered a preference factor on a multicolored T-shirt by using original questionnaire. Target were Miyazaki, Fukuoka's elementary school children and the university students. A questionnaire was made using 2 kinds of patterns different of the focus numbers which changed the color area, the hue and a ground color.
As a result, it was showed that the clearness of the pattern, the number of the focus and a color taste were affected on a preference on a T-shirt. Moreover, it was thought that the affecting factor on this research which consists of “area", “age" and “gender" influence on a female child was bigger.
雑誌名
宮崎大学教育文化学部紀要. 芸術・保健体育・家政・技術
巻
28
ページ
33 - 40
発行年
2013-03-29
出版者
宮崎大学教育文化学部
The Faculty of Education and Culture, University of Miyazaki